Est. Mauritius
Not just a tee
Wear it like you Mean it.
Look good. Feel good. Do good.
These aren't trade-offs. They're intertwined, one habit built into the next. Look good, and you feel it. Feel good, and you want to keep doing something that matters. Do good, and it's no longer just yours, it rubs off. A friend notices. They try it too. That's how a movement actually starts, not from a mission statement, but from people quietly passing something good along. It's all contagious.
Who's with us
The podcast hands the mic to the people doing the work, reef to forest floor. The community is everyone who wears it like they mean it, Mauritius outward. Our partnerships put the money where the work is, and the impact is counted, not claimed.
What we make
Design starts with a story worth telling, not a print worth selling. Production stays small and answerable — cut, sewn, and shipped plastic-free. Find the drop in the store, or contact us to build, stock, or ask the harder question.
01 — Podcast
Hands the mic to the work
Conversations with the people restoring reef, forest and coastline. Episode titles, guests and runtimes are placeholders until the first recordings land.
02 — Community
Worn like they mean it
Wearers from Mauritius outward. Photos, handles and places are placeholders until the first drop ships.
Ways in
Clubs · clean-ups · dives — links to come
03 — Partnerships
Where the money lands
Ten percent of every sale, not profit, goes straight to the work. Partner names and shares are placeholders until agreements are signed; once they are, the receipts go here too.
10%
of every sale · not profit- ReefPartner to be confirmed4%
- ForestPartner to be confirmed3%
- CoastlinePartner to be confirmed3%
04 — Impact
Counted, not claimed
What the ten percent has done so far, updated as the receipts come in. Every figure here is a placeholder until the first drop ships and the first transfer clears.
- Tees sold1,240Since launch · placeholder
- Sent to the workRs 96,000Ten percent of sales · placeholder
- Trees in the ground480Forest partner · placeholder
- Coral fragments planted310Reef partner · placeholder
Money to the work, by month
Rupees · last twelve months · placeholder
- Trees by year end480 / 1,000
- Coral fragments by year end310 / 500
- Coastline cleaned2.4 / 10 km
05 — Design
A story worth telling
Every print starts as a story from the work, not a graphic for a shelf. Artwork and process notes are placeholders.
06 — Production
Small and answerable
Cut, sewn and shipped plastic-free. Mill, workshop and packaging details are placeholders.
- 01
Cut
Fabric, mill and certification to come.
- 02
Sewn
Workshop, location and the people who make it to come.
- 03
Shipped plastic-free
Packaging and carrier details to come.
07 — Contact
Ask the harder
question.
The drop
six tees, one job
Organic cotton · Printed in Mauritius
08 — The heart